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Promoting products, services, and brands

Is your child a creative thinker with a plan for everything? Then a career in marketing might be right for them. In this career field, students are introduced to the art and science of advertising and brand building.

Career pathways include:

Marketing Communications Pathway

From social media to billboards, marketing is all around us. Students learn how to apply and grow their creativity in this pathway.

Students will:

  • Explore the inner workings of successful ad campaigns
  • Expand their knowledge with introductory marketing courses
  • Learn relevant computer skills needed for marketing communications.

Professional Sales Pathway

Does your child have a competitive drive, good interpersonal skills, and a healthy dose of self-confidence? Then a career in sales might be a good career choice.

Students will:

  • Explore the different types of sales jobs
  • Build their oral, written, and nonverbal communication skills
  • Learn relevant computer skills needed to thrive in sales

Merchandising Pathway

Does your child have an eye for details and is up on fashions, fads, and trends? Then they might want to consider a career in merchandising.

Students will:

  • Explore how to get products into the hands of consumers
  • Learn about forecasting, planning, buying, and displaying
  • Learn relevant computer skills needed for merchandising and marketing.

What could my future look like in this career field?*

*Data is from Lightcast and is updated frequently.


Curious about manufacturing careers or exploring education options? Read some of our most frequently asked questions.

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Connect with Industry Professionals

Students virtually connect with industry professionals and see how lessons in the classroom apply to the real world.

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Gain Real-World Experience

See how project-based learning helps students tackle real business challenges.

Learn more about course offerings in other career fields.

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Agriculture, Food & Natural Resources

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Business Management & Administration

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Criminal Justice & Community Services

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Education & Training

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Engineering & Manufacturing

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Health Sciences

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Hospitality & Tourism

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Information Technology (IT)

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Visual Arts & Communications

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*The career and college prep program is offered to eligible high school students. Some schools also offer career exploration in middle school.
**Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.
***Opportunities vary by school; please visit your school page or check with your school counselor.