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Web & Digital Communications Pathway

Love Websites?

Love Websites?

Does your student admire different websites and blogs and remark on the design? Or express the different ways they could improve their favorite websites? Then a career in web and digital communication might be a great fit!

What web developers do

Web developers design and produce websites that are both visually appealing and effective communication tools. Some are freelancers, working for a variety of clients in business, nonprofits, and the arts, while others work for companies large enough to employ full-time web developers.

No matter where they work, developers need to be team players who collaborate with clients, graphic designers, and content writers to effectively convey the organization’s message and brand. They must have technical knowledge of web development and usability and how to optimize website performance.

Gain real-world skills through project-based learning.

Gain real-world skills through project-based learning.

Stride Career Prep* integrates project-based learning into the curriculum so that classwork mirrors what students will be doing in the workplace. With project-based learning, there’s little to memorize and repeat. Instead, students are given a real-life problem to solve and work with a team to develop a creative solution.

For example, students might be asked to produce T-shirt designs, posters, flyers, and social media graphics for an Earth Day festival. They’ll also learn the technological tools today’s designers need, including Adobe Illustrator.

Our Web & Digital Communications Pathway Curriculum in Detail

All students take the core courses required for high school graduation in their state. The chart below shows the additional classes students take as part of the Web & Digital Communications Pathway. You can see the rest of the curriculum by viewing the full course list.

These courses provide an opportunity for students to gain insight into potential careers.
These courses are building blocks that prepare students for more specialized pathway courses.
These courses prepare students for industry-recognized certification exams.
While not required, these courses provide an opportunity for students to gain knowledge and skills that are useful in their chosen careers.
IT ExplorationsWeb Design
Web Development (or web design experience recommended)
Intro to JavaScript*
*Algebra 1 is a pre-requisite for Intro to JavaScript
Adobe Photoshop with Exam Prep
Adobe InDesign with Exam Prep

Note: Pathway courses are subject to change.

Get credentialed.

In a world where competition for jobs, pay increases, and academic success continues to increase, certifications provide a credible, third-party assessment of a student’s skills and knowledge of a given subject. Students in this pathway can prepare to take these industry-recognized certification exams:**

These baseline certifications prepare students with domain-specific, entry-level job skills.
NOCTI Interactive Media
These certifications indicate students have acquired skills needed to perform a job with little or no support.
CIW Site Development Associate Adobe Certified Professional:
– Visual Design (Photoshop)

Get ahead of the competition.

We encourage students to jumpstart the job search by helping them create a professional résumé, cover letter, and profile on Tallo, the leading professional networking platform for Gen Z. Plus, they connect virtually to business professionals and entrepreneurs through Nepris.***

Find a school near you that offers the Web & Digital Communications Pathway.

Stride Career Prep programs with the Web & Digital Communications Pathway are available at tuition-free K12-powered public online schools in the following states:

Alabama Destinations Career Academy

Insight Academy of Arizona

Arkansas Virtual Academy

California Virtual Academies

Minnesota Virtual Academy

Missouri Virtual Academy

Destinations Career Academy of New Mexico

Ohio Virtual Academy

Cascade Virtual Academy
Destinations Career Academy of Oregon
Insight School of Oregon—Painted Hills

Stride Career Prep at Agora Cyber Charter School

Cyber Academy of South Carolina

Texas Virtual Academy At Hallsville

Utah Virtual Academy

Insight School of Washington

Destinations Career Academy of Wisconsin

Wyoming Virtual Academy

Don’t see your state? Check out the tuition-based option here in the Web & Digital Communications Pathway. There are also tuition-free options in related fields like game design.

Choose a career. Prepare for the future.

Students in this pathway can prepare for a wide variety of careers in the field of programming, including:

Web Developers and Digital Designers

Web developers design and create websites. This typically involves meeting with the client to understand their goals for the site and working with the client (and sometimes a team of writers and graphic designers) to create content for the site. They then write code to turn that content into a user-friendly website, creating the web page navigation and structure. They also integrate applications (such as payment processing platforms) into the site and work to minimize webpage load times and maximize the number of visitors who can access the site at any one time.

Learn More about the Web Developer job here.

2021 Median Salary

Expected Job Growth Rate for 2020–2030
Faster than average

Typical Entry-Level Education
Bachelor’s degree preferred; some employers may accept commensurate experience demonstrated through a portfolio and/or give job candidates a coding challenge to complete

This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit bls.gov/ooh/computer-and-information-technology/web-developers.htm.

Graphic Designer

Graphic designers work with clients to create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They often determine the layout and develop the graphics for advertisements, brochures, magazines, and reports. While the profession is overall declining, graphic designers with strong computer skills will continue to be in demand.

2021 Median Salary

Expected Job Growth Rate for 2020–2030
Slower than average

Typical Entry-Level Education
Bachelor’s degree  

This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit bls.gov/ooh/arts-and-design/graphic-designers.htm.

Special Effects Artists and Animators

Special effects artists and animators create two- and three-dimensional models, images that appear to move, and visual effects for television, movies, video games, and other forms of media. Some special effects artists focus on creating animated movies or video games. Others create visual effects for movies and television shows.

2021 Median Salary

Expected Job Growth Rate for 2020–2030
Much faster than average

Typical Entry-Level Education
A bachelor’s degree in computer graphics, animation, fine arts, or a related field is usually required. Employers typically prefer to hire candidates with a good portfolio and strong technical skills, both of which students may develop while earning a degree. 

This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit bls.gov/ooh/arts-and-design/multimedia-artists-and-animators.htm.


While most web developers have at least an associate’s degree, you do not absolutely need a degree to work as a web developer. Most importantly, a portfolio of work that clearly demonstrates your skill in developing and launching visually stunning, highly functional websites that serve the website owners’ needs and communicate their brand. A high-quality portfolio with many examples gives you a better chance of being hired. That’s why we help our students develop a portfolio and prepare them to take certification exams in Adobe Photoshop and Adobe InDesign!

Classes in Photoshop, InDesign, and other relevant software are essential. Creating a portfolio of work is also paramount, and if you can create work for actual employers or nonprofits, that is even better! You can seek out opportunities, paid or unpaid, to create or update websites for small nonprofits, small businesses, or even student clubs or organizations. The Web & Digital Communication Pathway provides excellent preparation for a career in web development. Students take courses in web design and web development. We also provide test prep for the Adobe Certified Professional: Visual Design (Photoshop). Our unique project-based learning curriculum focuses on helping students create a portfolio of work to showcase their skills to employers. Membership in Business Professionals of America (BPA), the leading CTSO (Career and Technical Student Organization) for students pursuing careers in business, including web development, is included in this tuition-free program.*** BPA is a terrific organization for networking, résumé building (through its many competitions), and skills development. BPA’s Workplace Skills Assessment Program (WSAP) allow students to develop and demonstrate their graphic design and other problem-solving skills at regional, state, and national conferences, including specific competitions dedicated to website design, computer animation, and digital communication. BPA also offers students the ability to assume leadership positions and compete for scholarships.

Learn more about course offerings in the other Stride Career Prep career fields.

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Agriculture, Food & Natural Resources

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Business Management & Administration

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Criminal Justice & Community Services

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Education & Training

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Engineering & Manufacturing

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Health Sciences

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Hospitality & Tourism

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Information Technology (IT)

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Visual Arts & Communications

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*Stride Career Prep is a program for grades 9–12. Some schools offer career exploration in middle school.

**Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.

***Opportunities vary by school; please visit your school page or check with your school counselor.